Marketing Data Lead
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Marketing Data Lead
Ref No.: 17-05633
Location: Ann Arbor, Michigan
Position Type:Contract
Start Date: 05/17/2017
Title: Marketing Data Lead
Location: REMOTE
Type: Contract


Proposed Scope of Work
Our client needs to improve quality hygiene of their contact and lead management data across their marketing and sales automation platforms so they can effectively target audiences, accurately score leads, provide lead insights to sales, report on marketing ROI as well as analyze marketing performance and contribution across multiple channels.

Our client needs a marketing and sales automation data quality specialist to work with their internal teams to audit, analyze, identify, develop specifications, create record level update files, recommend system configuration changes, improve their API automation and drive resolutions to completion.

Responsibilites:
· Optimizing the cross-platform sync
· Improve consistent, accurate capture of routing, scoring, Contact Insights, direct inquiry/comment details, attribution data
· Improve previously existing lead record data quality
· Lead scoring accuracy
· Contact Insights data value
· Marketing generated lead pipeline volume/velocity accuracy
· Marketing generated opportunity record completeness and accuracy
· Optimizing lead data for reporting, including formula fields
· Automating IMC analytics data warehouse
· Minimizing Lead duplicates
· Archiving of old/unnecessary contacts/leads

Nice to Haves:
· DemandTools
· SFDC APIs
· SFDC Data Management
· SFDC Reporting
· Scribe
· IMC APIs
· IMC Salesforce integration and CRM sync
· IMC Data Quality and Architecture Optimization


If you are qualified and interested, please respond with an updated resume at your earliest convenience. Thank you!