Previous Job
Digital Marketing Analyst/Strategist
Ref No.: 17-05631
Location: Washington, District of Columbia
Position Type:Direct Placement
Start Date: 06/14/2017
My direct client in downtown DC is hiring a Digital Marketing Analyst/Strategist.

Location: Washington, DC
Duration: Permanent (Contract-to-Hire may be considered depending on candidate preference)
Salary: Dependent upon Experience
Start Date: ASAP
The Digital Marketing Analyst/Strategist will be responsible for working with qualitative and quantitative data to derive insights and actionable recommendations, both with a digital- and overall business-focus, for our clients. The Analyst/Strategist will be responsible for conducting primary and secondary research, and performing quantitative analysis to develop digital strategies and optimize integrated marketing programs and campaigns. The strategist will play a key role with the planning teams and will establish measurement frameworks and processes to support continuous optimization of our clients' marketing programs.
The analyst/strategist will also be responsible for defining and reporting on key metrics, analyzing data from various sources and tools, and proactively providing insights to team members. Additionally, the strategist will review existing research and historical performance to create guidelines to ensure our advertising efforts are effective and aligned with clients' business objectives.
Successful candidates will be inquisitive and ask a lot of questions, be able to take initiative, drive projects from beginning to end, and bring structure and clarity to projects that lack it.

Responsibilities include, but are not limited to:
  • Work with internal and client teams to understand goals and data sources and help establish benchmarks and metrics of online marketing campaigns
  • Execute research projects such as web/social landscape scans, search engine competitiveness reviews, web/social channels audits, persona development, and audience segmentation
  • Evaluate effectiveness of online campaigns, website changes, and inbound and outbound programs on lead acquisition and monetization
  • Design experiments and leverage various tools to implement A/B or multivariate tests to provide in-depth insights to the marketing team on the effectiveness of online/digital initiatives
  • Identify opportunities to help optimize marketing efforts to encourage visits, conversions, and to drive sales, customer acquisition, and customer retention
  • Support implementation and optimization of marketing automation solutions for clients.
  • Assist in conducting comprehensive market research and identify market trends
  • Review, support, and recommend improvements to existing analysis procedures and methods
  • Provide expert perspective on modeling approaches, technique, tools, and visualizations in resolving marketing-related business problem.
  • Bachelor's or equivalent degree in Marketing, Business, Communication or a quantitative field (e.g., Statistics, Mathematics, Economics). Advanced degrees (Masters, PhD) a plus.
  • 5-7 years' experience, though junior candidates with excellent experience will be considered
  • B2C, B2B and B2B2C experience a plus
  • Thorough understanding of web/social media marketing analytics, measurement, testing and experimentation, and data mining.
  • Knowledge of inbound marketing methodologies and marketing automation software (Hubspot, Marketo, Pardot, etc.)
  • Experience with web analytics tools such as Google Analytics, SEMRush, SpyFu, Webmaster, etc.
  • Familiar with analytics tools and data solutions such as Crimson Hexagon, Traackr and FullContact to name a few
  • Analytics and metrics knowledge of pay-per-click (PPC), email marketing, Search Engine Optimization (SEO)
  • Google AdWords and Google Analytics certification a plus
  • Working knowledge of major marketing automation platforms, including HubSpot, Marketo, Pardot, and similar
  • Advanced spreadsheet skills (pivot tables, Excel, Google Docs, etc)
  • Comfortable with hands-on involvement with data retrieval, manipulation, analysis and insight generation
  • Ability to multi-task and prioritize/complete projects in a timely manner
  • Excellent verbal, written, communication as well as presentation skills