Previous Job
SEO/Analytics Lead
Ref No.: 17-05501
Location: Malvern, Pennsylvania
Position Type:Direct Placement
Start Date: 06/16/2017
Title: SEO/Analytics Lead
Location: Malvern, PA
Duration: Full-time, Perm
Rate: DOE
Start: within 3-6 weeks

Requirements Details:
  • Hybrid candidate
  • 2-3 years of SEO experience
  • Ecommerce/digital space is a plus
  • Agency experience 
  • This person will be heavily vested in seo/ with analytics
  • SEO- own the entire SEO process to analysis to recommendations for all 5 business units, strategy (70%)
  • Familiar with html and can recommend landing pages. 
  • Analytics (30%)
  • GA certified is a plus
  • Tagging done themselves 
  • Someone who is serviceable (understanding of tag manager/GA, and set up) 
  • Create the SEO strategy, identify growth areas and execute SEO program for various internal groups and their portfolio of products.
  • Develop testing strategy for new tactics to improve macro and micro objectives.
  • Monitor performance metrics such as page ranking, content efficiency, site traffic trends, conversion optimization while providing actionable insights and advancing opportunities.
  • Partner with key stakeholders to develop link building programs
  • As the resident SEO subject matter expert you will be responsible for communicating opportunities and risks across all parts of the organization
  • Develop and implement tagging strategy (GA, GTM or other analytics platform) including xml sitemap optimization, while troubleshooting to ensure proper site indexing
  • Develop and document analytics guidelines, standards, dashboards, and reporting  
  • Create funnel analysis across entry points to provide optimization recomendations
  • Provide adhoc reporting to various teams to support business goals
  • Monitor competitor performance and provide recommendations to ensure properties defend and grow market share.
If interested, please send your resume to Suzanne at