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Marketing BA
Ref No.: 17-05216
Location: Berywn, Pennsylvania
Position Type:Direct Placement
Start Date: 06/09/2017
Title: Marketing BA
Location: Middletown, PA
Duration: Permanent Position
Start: ASAP

Job Description:

The Business Analyst will be responsible for TE Connectivity's business administration of our Sales and Marketing Automation (SMA) platforms and processes, as well as manage our digital optimization and testing roadmap This role will need to work cross functionally with various business units across TE and translate their business goals into a product roadmap for SMA and digital optimization. This position will also be responsible for conducting regularly scheduled and ad hoc analyses that dive deep into the data to uncover the hidden insights and recommendations that will help TE go beyond explaining what happened, but rather inform us what we should do next.
The ideal candidate will have experience utilizing and maintaining CRM and marketing automation tools from a business perspective. He/She will also have intermediate experience with web analytics and optimization applications. This position requires a critical thinker who is a team player, exceptionally curious, impeccable attention to detail and has the ability to work effectively in a fast-paced environment.
Responsibilities & Qualifications
Sales & Marketing Automation:
  • Contribute to the development of the business strategy for Sales and Marketing Automation (SMA) and CRM at TE.
  • Translate business strategy and list of initiatives into a "product” roadmap for SMA and take ownership of updating and maintaining the roadmap.
  • Work cross functionally to define and help prioritize new initiative/enhancements to be implemented to deliver against TE's overall SMA strategy and Marketing objectives.
  • Gather business requirements from all stakeholders and create formal business and functional requirements documents for development teams.
  • Partner with IT to manage approved project life cycle to successful completion and deployment.
  • Be the in-house business SME on Salesforce and Eloqua.
  • Maintain all documentation on existing and new SMA processes, including definition of KPIs.
  • Oversee SMA integrations across platforms and vendors to ensure proper data connection and data flow.
    • Ensure from a business standpoint that the integrations are working as designed.
    • Review data connection and data quality to ensure accuracy.
    • Identify integration errors and move them to resolution.
  • Develop training curriculum for TE's SMA processes and platforms and conduct regular training for businesses to drive self-sufficiency.
  • Field and address lead routing questions and issues that may arise.
  • Business administrator for SMA platforms (SFDC & Eloqua). Manage administrative duties such as user management.
  • Create and distribute weekly, monthly, and quarterly performance reports.
  • Conduct ad hoc data analyses and performance reports as needed.
A/B Testing / Web Analytics:
  • Work closely with User Experience team and other business partners to develop an optimization roadmap, design and execute A/B and/or Multivariate tests, and report out impact analyses on optimization efforts
  • Own day-to-day website optimization functions that include creating/launching/concluding test campaigns, monitoring test results and providing updates on performance to the business, conducting final analyses of tests, complete with recommendations on pushing the winner to production and/or conducting follow-up or new tests based on findings.
  • Interface with internal business partners to identify relevant business questions/opportunities, determine analytical approach and synthesize analyses into clear actionable insights
  • BA/BS in Business, Finance, Economics, Statistics or other related field.
  • 3 – 5 years of experience in sales and marketing operations and/or CRM.
  • 2+ years of experience working with Adobe Analytics and Adobe Target (or other web analytics and testing platforms).
  • Salesforce Administrator or Developer experience a plus.
  • Eloqua Administrator or Developer experience a plus.
  • Strong analytical skills with impeccable attention to detail.
  • Knowledge of various data mining techniques to generate business insights.
  • Advanced Excel and Access skills; experience with Tableau or other data visualization tools, SQL experience plus.
  • Strong ability to identify business issues, formulate plans to resolve these issues and effectively .communicate the results to all levels of the organization.
  • Excellent written / oral communication with ability to influence all levels of the organization.
  • Ability to collaborate in a global team environment.
If you are interested in this position please email your resume to Suzy Givnish at