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Marketing Insights BA
Ref No.: 17-05208
Location: Berywn, Pennsylvania
Position Type:Direct Placement
Start Date: 06/09/2017
Title: Marketing Insights BA
Location: Middletown, PA
Start: ASAP
Rate: DOE

  • Working with the business to drive the sales and marketing automation
  • two main responsibilities: varies BU's and working to execute a strategy for professionalization with Adobe tag and analytics
  • Ideal candidate: some background in SFDC, ideally background on Adobe Analytics and Adobe Target.
  • Coachable and quick learner
  • Salesforce is CRM, Eloqua is marketing automation, Adobe captures analytics.
  • First 6 months - map out data flow between those three systems.