Web Analyst
Title: Web Analyst
Location: Dallas, TX Duration: 6+ months Rate: DOE Start: ASAP Overview: My client is seeking a Web Analyst to bring on for an ongoing project. This person will a member of the web analytics team and will be collaborating with Senior Executives to bring further insights in relation to Marketing, Finance, and Legal departments. Responsibilities: • Effectively respond to ad-hoc report and analysis requests from the various team (Merchants, Marketing, Product Management) • Responsible for web analytics analysis and reporting across all ecommerce platforms • Perform deep dive analysis into consumer behavior on the site, ranging from pathing, funnel analysis to product interaction, to identify pain points within the online experience and improve business performance • Work with the Product Management team and business partners to identify A/B testing opportunities and personalization efforts • Track and analyze web site performance, trends, paths, and results of changes made to the websites to see how changes affected site conversion • Periodically conduct deep dive analysis across multiple customer touchpoints such as email, paid search, natural search, banner ads, affiliates, leveraging data from multiple sources: vendor reporting tools, web analytics tool, and legacy systems. • As applicable, help guide the work of more junior analytics team members and/or contractors Minimum Requirements: - 2+ years of experience using web analytics tools such as Omniture - 2+ years of experience working in a Retail eCommerce environment focused on web analytics - Proficient at writing custom queries using web analytics insight tools - Strong Excel and analytical skills that include root cause analysis - translate data after pulling reports for Marketing, Finance & Legal departments - basic understanding of pulling data from automated reports Preferred Skills: - Tableau experience or exposure - Knowledge and experience with SQL, SAS, or HiveQL If qualified and interested, please reply with an updated resume. Thank you! | ||||||||