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Senior Media Planner
Ref No.: 17-05064
Location: Madison, Wisconsin
Position Type:Direct Placement
Start Date: 06/07/2017
Title: Senior Media Planner
Location: Madison, WI
Type: Permanent Position


RESPONSIBILITIES:
  • Negotiate with media vendors and work with the team to develop strategic recommendations that meet client-marketing goals and objectives
  • Develop a considered website list for site-direct digital buys based on knowledge and relationships
  • Develop and maintain media plans and related documentation, including approvals and budgets
  • Utilize media research tools and resources to develop strategic client recommendations
  • Develop Request for Proposals and field any vendor questions surrounding RFPs
  • Evaluate returned RFPs and determine vehicle selections with digital media buyer
  • Develop the final buy recommendation and buy summary with media coordinators
  • Provide measurement with necessary information and document framework to pull results data (e.g., performance reports, buy summaries, etc.)
  • Analyze the data against the defined campaign success metrics (includes evaluation of creative performance)
QUALIFICATIONS:
  • A minimum of three years of online media planning experience in a full service, digital media or media agency
  • Bachelor's degree in advertising, marketing or related program
  • Possess up-to-date knowledge of the digital (interactive) media marketplace
  • Clear understanding of the digital media planning and buying process
  • Understanding and experience with some traditional media (Spot TV, radio, outdoor, etc.)
  • Excellent negotiation and communication skills
  • Strong knowledge of interactive marketing concepts and best practices
  • Strong mathematic and analytical skills
  • Experience with third-party ad servers
  • Ability to pull research, rating and competitive information from differing available resources depending on context
  • Ability to analyze complex data and market research, and assist in formulating actionable plans
  • Ability to understand client objectives and how they translate into media strategies
  • Solid understanding of digital media performance metrics
If you are interested, please respond with an updated resume at your earliest convenience. Thank you!