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Marketing Communications Manager
Ref No.: 17-04631
Location: Maynard, Massachusetts
Position Type:Right to Hire
Start Date: 05/15/2017
 My client in Maynard, MA, has an immediate need for a Marketing Communications Manager

Title: Marketing Communications Manager
Location: Maynard, MA
Type: 3-6 Month Contract-to-hire
Rate: DOE

JOB DESCRIPTION:

The primary responsibility of this position is to develop and implement awareness campaigns to drive visibility in emerging growth markets including Industrial automation and (I)IoT.

The ideal candidate will have experience of strategic and tactical development of integrated awareness campaigns across a variety of channels – PR/AR, social media, events, webinars, print and digital advertising and SEM – to build category awareness and thought leadership to pave the way for the introduction of new products to market.

Responsibilities:
  • Strategic planning and execution of integrated campaigns using appropriate elements of the marketing mix to support awareness objectives
  • Ongoing analysis of awareness campaign performance, using data to drive continuous improvement
  • Creation of effective messaging and content to support awareness campaigns in conjunction with product marketing and content team
  • Development of thought leadership angles and stories for PR and social media in conjunction with external PR agency
  • Maximizing impact of online tactics as well as physical events
  • Regular reporting to senior leadership on key milestones and campaign performance
  • Occasional travel required
  
Qualifications:
  • Bachelor's degree in marketing, business or the science
  • Minimum 7 years' experience driving awareness through both inbound and outbound channels
  • Prior emerging market and technology experience
  • Excellent written and verbal communication skills