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Email Developer
Ref No.: 17-04520
Location: Culver City, California
Position Type:Contract
Start Date: 05/22/2017
Title: Email Developer
Type: 2+ month contract
Location: Los Angeles, CA – Culver City

Our client is seeking an experienced developer to help build and execute global email programs as part of the brands consumer reactivation, retention and advocacy programs.
Candidates should have measurable technical experience in all aspects of email build and delivery, and will be responsible for everything from understanding business objectives and defining requirements, to email creation, targeting and testing. This is a hands-on role, with the ability to impact wider business strategy and Client a foundation for how the brand executes email and CRM.
Key Qualifications
  • 5+ years hands-on web/email development experience.
  • Strong understanding of HTML, with additional Java, Javascript, Velocity Template Language experience preferred.
  • Strong knowledge working in email / CRM tools and applications, or previous experience working with a major ESP (SFDC, Epsilon, Responsys, Cheetahmail, etc.)
  • Knowledge of customer analysis, profiling, segmentation, program tracking & evaluation, and test design.
  • Ideally an understanding of Campaign Management and Operation, Big Data Analysis, and Campaign Reporting.
  • Ideally an understanding of relational databases and able to build complex queries (ORACLE and/or Teradata experience preferred.)
  • Unica (IBM) experience an advantage.
  • Understanding of varied digital marketing channels including email marketing, social media, digital media, mobile and web analytics.
  • Ability to translate business requirements into technical requirements.
  • Ability to multi-task and work in a fast-paced environment.
  • Prioritize, re-prioritize and manage projects everyday.
  • Attention to detail.
  • Self-driven and inspired to adhere to the highest standards.
  • Experienced in Adobe Photoshop.
Description
Project Kick-off
  • Understand business objectives for email campaigns and programs.
  • Define and help plan full project requirements and scope.
  • Work with wider DM teams to identify opportunities for program efficiency and effectiveness.
  • Collaborate with data teams to design efficient workflows and requirements.
Project Design
  • Define and create campaign rules, targeting and trigger requirements, using ESP tool logic/functionality.
  • Work closely with database teams to integrate and build-out targeting and list requirements
Email Creation
  • Partner with creative teams, producers and cross functional teams to design and build DM campaigns and emails.
  • Transfer email creative from PSD to HTML within ESP.
  • Build localized campaign versions
  • Be the master and gatekeeper to internal tools, ESP and processes for email build and creation.
QA
  • Adept at debugging and solving problems.
  • Validate list selection logic, segmentation, offers and dynamic output relating it back to the DM itself.
Education
  • BA or BS degree preferred