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Database Marketing Manager
Ref No.: 18-00431
Location: Atlanta, Georgia
Database Marketing Manager
We have a Permanent role for a Database Marketing Manager with our client in Atlanta , GA. Please let me know if you or any of your friends would be interested in this position.
The details of the position are:
Database Marketing Manager
  • Purchasing Power, Midtown, Atlanta, GA.
  • Purchasing Power one of Atlanta's fastest growing e-retailers is seeking a Database Marketing Manager to join our team in Atlanta, GA.
  • In this role, the selected candidate will work with vendors and other team members to successfully implement a new database for the Marketing group.
  • This role will help to identify opportunities to improve ROI across all marketing channels by enhancing segmentation and targeting strategies using the marketing platform.

  • The database marketing associate manager will work on the implementation of a new marketing database, from assisting in establishing database requirements to testing of functionality and data validation.
  • The ideal candidate will work closely with the senior marketing database manager, the marketing database vendor, internal marketing stakeholders, and IT partners to ensure that data flows as expected, and the right fields/attributes are available within the database to drive future needs.
  • You will act as the business project manager on the marketing database implementation, ensuring the team adheres to timelines and documenting processes. You will work closely with the IT project manager.
  • The candidate will use data transfer tools to encrypt, compress, and secure data files that are shared with 3rd party providers.
  • You will assist with the data integrity within the marketing database, including the tracking of record counts, customer profiles, etc.
  • You will assist in the enhancement of the marketing data infrastructure to enable effective campaign management, execution, and measurement capabilities.
  • Build out new data points to support text messages and push notifications to support channel growth.
  • Provide data advisory services and campaign and marketing data metrics including the analysis of data issues and recommendations to improve data processes.
  • Work cross-functionally with IT and other departments to identify data gaps and new data sources to improve marketing effectiveness.
  • You will work with internal stakeholders to assist with various data pulls from the marketing database.
  • Manage campaign selections to drive performance for some of the media tactics (Direct Mail, SMS, Push, etc).
  • You will work with cross-functional partners to understand reporting needs and ensure dashboards are setup to represent the needs of your partners.
  • Suport direct mail campaign data pulls and data integrity.

  • Bachelor's or Master's Degree in Marketing, Computer Science, or a quantitative discipline, or an equivalent combination of education and work related experience.
  • 3 - 5 years of progressive work experience in a relational database environment, product marketing, or campaign management. Demonstrated expertise with and knowledge of mediums to help drive demand, i.e. direct, email, digital, and social marketing.
  • Knowledge and experience with campaign management software ( Adobe, IBM, RedPoint, Unica, SAP, etc.) with a strong aptitude to adopt new analytical software.
  • 2-3 years of strong SQL, Access and Excel skills. SAS knowledge would be a plus
  • 2 years Project management skills- understanding of project scope
  • 3-5 years technical knowledge and experience with data mining.
  • Experience with setting up API calls will be a plus
  • Able to clearly communicate findings to IT partners, management, internal stakeholders, and others to help drive the business
  • Experience in retail or financial services industry a plus
  • Demonstrated aptitude for attention to detail
  • We are the leading specialty e-retailer offering consumer products, vacations and online education services through an easy and convenient payment plan.
  • Our customers love us because we make paying for their purchases stress- and hassle-free.
  • The automatic payments help them to avoid penalty fees and ballooning interest associated with other payment options.
  • While the fixed payment duration options empower them to budget more efficiently.
  • Ours is a revolutionary e-commerce experience that gives customers access to a better life combined with a responsible way to buy.
Purchasing Power is 'Powering People to a Better LifeTM' through its employee purchase program.
If you are interested in this opportunity, please email your resume at Also, you can call us at # (630) 576 1903.
About Generis Tek:
Generis Tek is a boutique IT/Professional staffing based in Chicagoland. We offer both Contingent Labor & Permanent placement services to several Fortune 500 clients Nationwide.
Our philosophy is based on delivering long-term value and build lasting relationships with our clients, consultants and employees. Our fundamental success lies in understanding our clients’ specific needs and working very closely with our consultants to create a right fit for both sides. We aspire to be our client’s most trusted business partner.