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Integrated Growth Marketing Manager
Ref No.: 18-07484
Location: San Jose, California
The Role:
  • Drive cross-channel strategy and deliver tactical plans for customer facing marketing campaigns across social channels, especially Facebook and Instagram
  • Work closely with key internal stakeholders and external agencies (media, creative and channel experts) to ensure marketing campaigns deliver against agreed objectives, timelines and budget
  • Ongoing communication of campaign progress and optimisation to wider team to manage business expectations
  • Expertly navigate competing priorities across a highly matrixed global organisation
  • Post-campaign analysis and preparation of performance reports, including recommendations for future activity

Required Skills and Experience:
  • Minimum 3+ years of online consumer marketing experience with a leading e-commerce company or in a consumer internet environment
  • Deep channel expertise in paid social, particularly Facebook and Instagram advertising ecosystem
  • Knowledge of display industry standards, best practices, and key industry metrics
  • Technical know-how of ad serving, pricing models, media buying principles and ad tracking
  • Excellent project management and communication skills are a must
  • Experience working with external agencies (media, creative)
  • Strong analytical mind, ability to use data to make decisions and influence key stakeholders
  • Proven experience managing multiple digital assets and campaigns
  • A PowerPoint master – able to express ideas, plans and results in presentation format
  • A natural communicator, with an ability to grasp complex technical/business concepts and express them to others in a simple clear language
  • Must thrive in a dynamic, fast-paced environment, be a highly-motivated self-starter, flourish on a multi-cultural team
  • Must be confident and comfortable presenting to an executive audience

Additional Qualifications:
  • Global agency or client-side experience working in retail, e-commerce highly preferred
  • Marketing degree preferred